Target audience

In order to reach our mission, we focus our different programs to the following groups:

Primary target

Adolescents and Young People (10-24 years):   This is our main target group with our entire programs. We target both boys and girls between 10-14 years, 15-19years and 20-24 years. This is based on vulnerability of the groups and different needs. Adolescents (10-19 years) and young people(20-24 years) represent the future of every society. Better education and public health measures can be hugely beneficial to their health and development (Lancet, 2012). For most adolescents and young people, this period of their lives is a time of enormous vibrancy, discovery, innovation and hope. Adolescence is also the time when puberty takes place, when many young people initiate their first romantic and sexual relationships, when risk-taking is heightened and ‘fitting in’ with peers becomes very important. It can also be a challenging time for young people, who are becoming aware of their sexual and reproductive rights and needs, and who rely on their families, peers, schools and health service providers for affirmation, advice, information and the skills to navigate the sometimes difficult transition to adulthood. This transition may catalyze a range of challenges including HIV infection, other sexually transmitted infections (STIs), unintended pregnancy, low education attainment or dropping out of education and training.

These problems relating to physical health and other non-health issues may also be associated with a set of psycho-social problems that can impact negatively on the development and welfare of young people, particularly for young women. While boys and young men gain rights and social power in this transition to adulthood, in contrast, girls and young women growing up in many societies lose their rights and struggle to build the assets they need for later life.

Women:   Based on different needs that are only specific to female gender, we streamline some of our projects to address their challenges. Women, who are key in maintaining healthy families, access the health system more than men, both for themselves and on behalf of their children. Many become pregnant and give birth, a significant health event, then typically become their child’s primary caregiver, a role that greatly influences household health overall. Elder and long-term care issues affect women more often because they live longer; have higher rates of disability and chronic health problems; and lower incomes than men on average, which puts them at greater need for state and community resources, such as Medicaid .While part of this is due to their reproductive and sexual health needs, they also have more chronic non-reproductive health issues such as cardiovascular disease, cancer, mental illness, diabetes and osteoporosis.

Youth:  young people gain more from an experience when they are actively involved is a core premise of youth development/sexual health programming. Programs for youth which are developed through a partnership of youth and adults are highly effective in building young people’s skills and reducing their sexual risk-taking behaviors. Such programs benefit the youth who help to develop them and also have a greater impact on the young people served.

Genuine and effective youth involvement requires a serious commitment by our organization and all staff members. We intend to involve and integrate youth meaningfully into prevention programs by examining our organizational structure and culture in which they work in order to identify and dismantle barriers to youth involvement.  Our working hours and staffs are also youth friendly.

General population:

Based on our general wide spectrum information sharing programs, interaction with our main target groups of adolescents, youth and women, we final provide services to the general public either directly or indirectly.